A series of visits to sports stadiums, facilities and other relevant venues.A series of visits to leading organizations in the sport industry.A learning experience that involves presentation by experts in the field of sport.An introduction to some of the most important issues and challenges currently facing sport including event management, sport business management, governance and the social role of sports.
Throughout 10 days, between Paris and Lyon, the program will provide: The Sport Industry Summer School is a perfect introductory program to then join the MSc in Sports Industry Management in September. The objective of the program is to provide those interested in sport with an introduction to key topics in the field of sport industry and management. This program is fully taught in English from July 4th to July 8th,2022 on the emlyon Paris campus. Analyze the process of consumer engagement and determine what this means for the development of partnerships and other commercial activities.Identify the challenges posed by sport's geopolitical economy and establish what this means for sports.Understand environmental challenges facing sport and establish more sustainable approaches to delivering sports.
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The objectives of this summer school are to provide managers working in the sport industry with an opportunity to update their knowledge, to give transitioning athletes an insight into the business and management of sport, and to provide managers outside of the industry with an introduction to the issues and challenges facing sports. This Executive Education program is meant for sport managers, athletes in transition, or leaders seeking a deeper understanding of the latest developments in sports.
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